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Create tags, apply them to contacts individually or in bulk, and filter your list by tag.
Last updated March 23, 2026
Difficulty: Beginner | Time: 3 min | Tier: All Plans
Tags are flexible labels you apply to contacts for quick categorization. Unlike statuses (which follow a fixed flow), tags are freeform — use them for anything: “VIP,” “Event Attendee,” “Partner,” “Blog Subscriber.”
Tip
Tags work with automations. Set up a rule like “When tag ‘VIP’ is added → Send personalized welcome email.”
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